direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web

That means he's banned from casinos, mobile sports betting and other types of betting online, along with being blocked from any direct marketing from betting operators, like email blasts pushing offers and promotions. — Bobby Allyn, NPR, 2 Oct. 2026

That was driven partly by the May 2025 acquisition of Discover but also by higher legacy Capital One direct marketing and media spending, and investments in premium benefits. — Alexa Lomonaco, CNBC, 2 Oct. 2026

The things companies did to get attention with their direct marketing promotions! — Carly Tagen-Dye, PEOPLE, 13 Aug. 2026

The contest doesn’t really work as a direct marketing tool because schools already have blackboards. — ABC News, 24 July 2026

Word History

First Known Use

1961, in the meaning defined above

Rhymes for direct marketing

• telemarketing