merchandising

1 of 2

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

merchandising

2 of 2

present participle of merchandise entry 2

Examples of merchandising in a Sentence

Noun

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Noun

StudioCanal Kids & Family will handle worldwide merchandising and licensing. — Scott Roxborough, HollywoodReporter, 6 Oct. 2026

The two friends are perfect examples of how the licensed and unlicensed apparel industries can co-exist, supplementing and reinforcing one another within the greater merchandising ecosystem. — Matt Martell, Vogue, 6 Oct. 2026

At Fjällräven, durability, repairability and responsible materials are woven into merchandising and product decisions rather than maintained as a standalone sustainability initiative that can be cut when times get tough. — Glenn Taylor, Footwear News, 5 Oct. 2026

The company has started to run more experiments with marketing to build stronger brand awareness and is testing new approaches across both advertising and merchandising, according to Goldman. — Deena Zaidi, CNBC, 2 Oct. 2026

Word History

First Known Use

Noun

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing