Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative In March 1999, MGM paid Sony $5 million, making the former the clear and sole owner of the lucrative James Bond property. — Richard Natale, Variety, 7 Oct. 2026 Journalists have complained that the lucrative and high-profile show is not subject to The Atlantic’s editorial rules, input, or oversight — yet a casual listener could easily take it for an Atlantic editorial product. — Max Tani, semafor.com, 5 Oct. 2026 The top eight players in the world at the end of the season qualify for the ATP Finals in November, one of the most lucrative events on the calendar. — Lev Akabas, Sportico.com, 5 Oct. 2026 Horror is always lucrative, but has been especially potent this year, with the monumental successes of low-budget films like Obsession and Backrooms. — Ryan Coleman, Entertainment Weekly, 5 Oct. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Europe’s struggle to build a trillion-dollar market-cap company has been on the mind of Peter Koerte, CEO of Siemens’s Smart Infrastructure division—the most profitable of Siemens’s four core businesses.
    — Sam Forsdick, Fortune, 5 Oct. 2026
  • Ultimately, American Girl still has to walk a fine line between being a profitable brand and remaining—and enduring as—a safe brand for children who are still learning to navigate the world.
    — Literary Hub, Literary Hub, 5 Oct. 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 10 Oct. 2026.

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