Synonyms of puffery

puffery

noun

ˈpə-f(ə-)rē 

as in hype

information released to the media that is designed to gain public attention or support for a person, business, or cause

the newspaper's local stories are often thinly disguised puffery for area businesses

Synonyms & Similar Words

• hype
• publicity
• advertising
• advertisement
• ad
• commercial
• poster
• ballyhoo
• message
• marketing
• promotion
• propaganda
• billboard
• sign
• word
• story
• banner
• publication
• pronouncement
• placard
• bill
• spot
• plug
• report
• testimonial
• broadcast
• release
• bulletin
• dispatch
• newscast
• ink
• write-up

Example Sentences

Recent Examples of puffery

But management also decided against trying to brag about these network-level changes with new status-bar icons or other sorts of customer-experience puffery. — Rob Pegoraro, PC Magazine, 9 Mar. 2026

Vendor puffery may also be legal, but that means the IT customer needs a healthy skepticism of the typically too-good-to-be-true promises vendors make. — IEEE Spectrum, 23 Nov. 2025

The defendants have been described by one defense lawyer as being video gamers and recreational gun enthusiasts who were engaged in puffery, nothing else. — Tresa Baldas, Freep.com, 3 Nov. 2025

Which is why, having failed to stop the coming spending cuts with preening puffery and shameless dishonesty, defenders of taxpayer dollars for public media have pulled out the last tool out of their political toolbox. — Michael Graham, Boston Herald, 18 July 2025