marketing ploy

noun

: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

Recent Examples on the Web

The concern is not a hoax, not a marketing ploy meant to juice the value of companies about to have an IPO. — Los Angeles Times, 18 Sep. 2026

One fan thought the announcement of the compilation seemed like a marketing ploy to test the waters for a potential reunion, and if that’s the case, the demand is clearly there. — Kory Grow, Rolling Stone, 10 Sep. 2026

Scarcity remains an important strategy for many luxury houses, but it is often carefully manufactured, making exclusivity just another marketing ploy. — Stephan Rabimov, Forbes.com, 10 Aug. 2026

The belief from those people is that the couple, and especially Markle, are using the visit as a marketing ploy. — Stylecaster Editors, StyleCaster, 28 June 2026

Rhymes for marketing ploy

• ahoy
• alloy
• annoy
• carboy
• convoy
• cowboy
• decoy
• deploy
• destroy
• employ
• employe
• enjoy